In my PR Brand Storytelling class, I reimagined the launch of Roku Gin to reflect the rise of mindful consumption. I created Roku Gin Zero, a non-alcoholic alternative for health-conscious consumers seeking balance. The campaign included OOH advertisements, branded social media content, and a supporting blog post to drive awareness and engagement. The project was rooted in cultural insight and brand alignment, showcasing how traditional luxury can evolve with modern values.
For Tiffany & Co., I identified a gap in its connection with Gen Z and developed Milestones, Marked in Blue, a campaign repositioning Tiffany as a brand for self-celebration, not just romance. The concept emphasized personal milestones like promotions, graduations, and fresh starts, aligning with the values of young, self-empowered women. Through storytelling, design strategy, and campaign messaging, I worked to shift brand perception and build deeper emotional resonance with a new generation.
As part of my Multimedia Digital Design course, I created Mom’s Mixtape, a fictional music app tailored to the rhythms of modern motherhood. The brand centered around curated playlists, from nostalgic throwbacks to calming tracks, designed to reflect a mom’s emotional landscape. I developed a full visual identity including a logo, style guide, social content, poster design, and a PR launch package. The project merged strategic storytelling with cohesive design to build an emotionally resonant user experience.