As part of my Multimedia Digital Design course, I developed Mom’s Mixtape, a fictional music app and brand tailored to meet the needs of a modern mom’s dynamic lifestyle. The concept centered on curated playlists, from nostalgic ’80s and ’90s hits to calming tracks for stressful days, designed to reflect and support the emotional rhythm of motherhood. I brought the brand to life through a complete visual identity, including a logo, style guide, poster design, social media assets, and a PR launch package. This project combined strategic storytelling with cohesive visual design to build an engaging and relatable music brand.
